Many factors determine why we buy things. While our need for the item and the price could be major factors, we will also observe that we have bought some products just because we were attracted by their cover, the way they were displayed or the advert of the product. This article will discuss what merchandising is and how to merchandise games.
What is Merchandising
Merchandising entails the display of products to potential customers in an attractive way. The implication is that price, quantity, location and timing are important factors that are considered while merchandizing. When you display a product at the right time and place, you are likely to experience increased sales. The availability of discounts or other offers can also influence customers to make purchases they will not have made otherwise.
If a salesperson should advertise a product within a group of 2000 people and indicates that there are 5,000 copies available, those that will indicate interest to buy might be less than 100. However, if he indicates that he only has 50 copies available, over 300 people might indicate interest. This is because people are sometimes attracted to scarce resources. In other cases, it could be that they intended to buy it at a later time. The seller informing them of the many copies makes them feel they can always buy it when they are ready. On the other hand, indicating only a few copies are available will mean to them that it might not be available when they need it. They will want to be safe than sorry, and hence, pay for it immediately. Some of the ways a game can be merchandized are discussed subsequently.
Visual merchandising entails highlighting games or other products and the features by utilizing certain display methods. For example, spacing, design, lighting, and placement are considered when carrying out visual merchandising. Putting the features of a product appealingly could make you read it even if you didn’t want to. Chances are that you might be impressed with one of the features and opt to buy it. If visual merchandise was not employed, you might not have noticed that feature, let alone purchase the product. The way an actor in the game is portrayed can also influence your decision to buy the game.
This is another strategy for merchandising. This majorly entails the use of marketing and promotional activities. For instance, selling games during black Fridays or certain events like immediately the latest version is released are some of the ways retail merchandising can be achieved.
The Internet today makes it possible to have many products available advertised online. Digital merchandising can also be carried out online through some strategies including affiliate marketing, social media marketing, email marketing, and ads. With many people visiting the Internet for one reason or the other, they will be able to come across the games that are available to sell and buy those that appeal to them. You can read video games stores reviews to get Zavvi contact number and find the right games to buy through their digital merchandising.
Omnichannel merchandising implies making it possible for customers to find products at every point in time. It is because customers do not want to be stranded that is why they buy scarce commodities, even if they have to do so in advance. However, being able to find the product when they need it is also an advantage for the seller. Hence, you should make your products available both offline, online and as much as possible to ensure that those who want to buy it can find it easily.